CHANGING BEHAVIOR THROUGH COMMUNICATION

Home >> Courses Catalogue >> CHANGING BEHAVIOR THROUGH COMMUNICATION
Course Code: 
CSK 3212
Course Credit Units: 
4
Semester: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 

The goal of many communication initiatives is to encourage some type of behavior change. Communication professionals who understand how people change their behavior can create more successful campaigns.

Learning Outcomes: 

By the end of the course students should be able to:

  • Use behaviour change models in any context of change
  • Develop appropriate strategies for dealing with behaviour change for development purposes
CHANGING BEHAVIOR THROUGH COMMUNICATION
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