INDUSTRIAL MARKETING | Makerere University Courses

Course Code:

COX 4132

Course Credit Units:

3

Semester:

Semester 1

Year of Study:

Year 4

Undergraduate or Graduate Level:

Undergraduate Level

Academic Programs:

Bachelor Of Commerce External

College:

College of Business and Management Sciences

School:

School of Business

Course Description & Objectives:

The course is designed to provide students with the ability to understand industrial markets and relevant industrial marketing strategies. The course will also cover market structures and demand in business markets. Objectives/Aims:The course will help the students to achieve the following objectives:

Understand the nature and role of industrial markets
To explain the characteristics of industrial markets and buying situations
To help students understand how to develop and implement relevant industrial marketing strategies.

Learning Outcomes:

Students should be able to;

Evaluate the nature and role of industrial markets and develop and implement relevant industrial marketing strategies.