Introduction to Journalism, Media and Communication

Home >> Courses Catalogue >> Introduction to Journalism, Media and Communication
Course Code: 
GEJC 6101
Course Credit Units: 
3
Semester: 
Semester 1
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 

Print and broadcast media management. Status of media industry, the industry, the theoretical framework, planning, production, media marketing concepts, media image and promotion, strategies for circulation and advertising.

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Microsoft Office document icon GEJC 6101.doc21.5 KB
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