Media Management

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Course Code: 
MCO 3209
Course Credit Units: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Graduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 

Print and broadcast media management. Status of media industry, the industry, the theoretical framework, planning, production, media marketing concepts, media image and promotion, strategies for circulation and advertising.

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