THE PRACTICE OF PUBLIC RELATIONS | Makerere University Courses

Instructor:

Course Venue:

Lower Block 2

Social Sciences

College of Humanities and Social Sciences

,

Lecture Room 4

Arts

College of Humanities and Social Sciences

Course Schedule

1 PM:

2 PM

2 PM:

3 PM

3 PM:

4 PM

4 PM:

5 PM

5 PM:

6 PM

6 PM:

7 PM

7 PM:

8 PM

8 PM:

9 PM

Course Code:

JCO 4106

Course Credit Units:

4

Semester:

Semester 1

Year of Study:

Year 4

Undergraduate or Graduate Level:

Undergraduate Level

College:

College of Humanities and Social Sciences

School:

School of Languages and Communication

Department:

Journalism and Communication

Course Discipline:

Course Description & Objectives:

The course focuses on understanding how public relations work in the real world. It provides the core skills needed to research, plan, implement, and manage a public relations programme/campaign to a professional standard

Learning Outcomes:

By the end of the course, the student will:

Learn how to manage public relations services, while at the same time have an opportunity to put into practice some of the skills acquired on the course.
Understand and appreciate key issues relevant to the PR industry.

Practice of Public Relations

File Attachments:

Attachment	Size
JCO 4106 THE PRACTICE OF PUBLIC RELATIONS.docx	55.45 KB

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