PRINCIPLES OF MARKETING | Makerere University Courses

Course Code:

COE 1201

Course Credit Units:

Semester:

Semester 2

Year of Study:

Year 1

Undergraduate or Graduate Level:

Undergraduate Level

College:

College of Business and Management Sciences

School:

School of Biomedical Sciences

Course Description & Objectives:

The course is designed to provide students with the ability to understand basic concepts of marketing especially issues concerning marketing mix and environment Course Objectives The course will help the students to achieve the following objectives:

understanding the basics and evolution of marketing
Explain the core marketing activities of a business

establish the company marketing process and environment

Learning Outcomes:

Students should be able to;

Describe the evolution of marketing
Evaluate core marketing activities of a business

File Attachments:

Attachment	Size
COE 1201PRINCIPLES OF MARKETING.docx	16.78 KB