PRINCIPLES OF MARKETING

Home >> Courses Catalogue >> PRINCIPLES OF MARKETING
Course Code: 
COX 2204
Course Credit Units: 
3
Semester: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Bachelor Of Commerce External
College: 
College of Business and Management Sciences
School: 
School of Business
Course Description & Objectives: 

The course is designed to provide students with the ability to understand basic concepts of marketing especially issues concerning marketing mix and environment Objectives or AimsThe course will help the students to achieve the following objectives:

  • understanding the basics and evolution of marketing
  • Explain the core marketing activities of a business

establish the company marketing process and environment

Learning Outcomes: 

Students should be able to:

  • Describe the evolution of marketing

  .  Evaluate core marketing activities of a business

marketing principles
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