Public Relations Practice

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Course Code: 
MAJC 7308
Course Credit Units: 
3
Semester: 
Semester 3 (Recess)
Year of Study: 
Year 5
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 
  • History, principles and practice of Public Relations; process of influencing public opinion; planning and executing public information programs; ethics and public relations practice; career opportunities; public relations s4rvices and production; news releases; features, pamphlets; brochures, financial statements, management reports, scripts; publicity campaigns, advertising design and strategies.
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