Public Relations Services and Production

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Course Code: 
MCO 3103
Course Credit Units: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 
  • This course introduces students to managing public relations services/programs- from inception, implementation to evaluation. It discusses the underlying theories essential for the practitioner to undertake this task professionally and effectively. Finally, the course addresses work situations and obligations of the PR practition
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