Public Relations Services and Production

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Course Code: 
MCO 3103
Course Credit Units: 
4
Semester: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Bachelor Of Mass Communication
College: 
College of Humanities and Social Sciences
School: 
School of Languages and Communication
Department: 
Journalism and Communication
Course Discipline: 
Information Technology
Course Description & Objectives: 
  • This course introduces students to managing public relations services/programs- from inception, implementation to evaluation. It discusses the underlying theories essential for the practitioner to undertake this task professionally and effectively. Finally, the course addresses work situations and obligations of the PR practition
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Microsoft Office document icon MCO 3202.doc27.5 KB
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