Strategic Management

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Course Code: 
TOU 3228
Course Credit Units: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 

Course Description:The course builds on the knowledge of students about Tourism management. It introduces the concepts of strategic management and provides them with skills on how to apply strategic management techniques in tourism enterprisesCourse Objectives:

  • Knowledge of strategic management and its role in the planning process
  • Formulate strategic options for management of an enterprise and develop a system for the identification and monitoring of critical success factors
  • Skills to manage the implementation of strategic plans through an innovate process approach


Learning Outcomes: 
  • Learn knew knowledge about strategic management

Learn how to apply strategic management techniques In Tourism management

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