Lecture Theatre 2C

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llt 2C

PUBLISHING AND BOOK TRADE

Aim: To develop students’ understanding of theory and practices of publishing management and book trade    

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Marketing in the IT Sector

  A marketing orientation drives strategic decision-making in most companies today. The business press is constantly discussing the efforts of companies to get close to their customers or to meet their needs better than the competition. Indeed, it is impossible to understand the current and potential financial success of companies today without a thorough understanding of their target markets, customer relationships, product development skills, and competitive advantages and disadvantages. Marketing is all about creating  and  capturing  value.

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