Marketing is a key managerial decision-making area relating the organization to its changing markets, organization structure, and buyer behaviour. The course builds the most important concepts of marketing management in a systematic way emphasizing practical applications and the role of marketing in the overall strategy of the firm from discussing various selling techniques and distribution channels through analyzing competitors and developing sustainable marketing strategy to managing marketing services and international markets. Objectives:The course will help the students to achieve the following objectives:
At the end of the course, students should be able to apply the knowledge and skills acquired to:
