COMMUNICATION FOR PERSUASION AND SOCIAL INFLUENCE

Course Code:

CSK 2205

Course Credit Units:

5

Semester:

Semester 2

Year of Study:

Year 2

Undergraduate or Graduate Level:

Undergraduate Level

Academic Programs:

Bachelor of Arts with Communication Skills

College:

College of Humanities and Social Sciences

School:

School of Languages and Communication

Department:

LinguisticsEnglish language and communication skills

Course Discipline:

Communication Skills

Course Description & Objectives:

This course examines the capability of communication media to persuade and the basic processes involved both cognitive and social psychological theories of influence, attitude change and persuasion are examined in detail and in connection with a variety of persuasive phenomena including advertising media campaigns and propaganda. Objectives:

To understand a range of theoretical and empirical issues in the study of practice of communication for persuasion
Critically evaluate and apply communication for purposes of persuasion and social influence

Learning Outcomes:

By the end of the course students should be able to:

Know how persuasion and communication works
Apply persuasion as a tool of effective communication