Home >> Courses Catalogue >> CREATIVITY AND INNOVATION
Course Code: 
BAM 3114
Course Credit Units: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Description & Objectives: 

The course introduces students to areas of business management most critical to small businesses. It provides a wealth of creative and innovative ideas and resources for small business owners and managers essential to keep a small business running smoothly and further take it to the next level. Course ObjectiveThe course aims at enabling students to:

  • Learn a range of creative thinking tool and how to practically apply these to the innovation and entrepreneurial process.
  • Develop an appreciation of the personal and organizational factors that influence organizational creativity and innovation, and how to influence them.

Acquire innovation team leadership and facilitation skills that will prepare them to lead teams to achieve breakthrough creativity and problem solving

Learning Outcomes: 

At the end of the course the students should be able to;

  • Use deliberate creative thinking techniques individually and in teams t6o focus on the generation and development of new ideas that drive innovation.
  • Facilitate and lead cross-functional groups in creative problem solving and applied innovation and entrepreneurship.

Identify and select from arrange of deliberate thinking tools to explore a potential opportunity and plan how to design a creative new initiative to exploit it.

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