ELECTRONIC MARKETING | Makerere University Courses

Course Code:

MBS 8113

Course Credit Units:

Semester:

Semester 1

Year of Study:

Year 2

Undergraduate or Graduate Level:

Graduate Level

College:

College of Business and Management Sciences

School:

School of Business

Department:

Accounting and Finance

Course Discipline:

Marketing

Course Description & Objectives:

This course addresses how electronic marketing is changing the dynamics of commerce, including how firms determine where and how to use the Internet for such things as customer relations management, retailing, branding, and business-to-business commerce.

Learning Outcomes:

Upon completion of this course, students will be able to complete the following key tasks:

Demonstrate an understanding of the core concepts of electronic marketing for consumers, organizations and society
Identify the implications of electronic marketing for different business sectors
Identify barriers to the growth of e-business
Develop a personal and organizational e-marketing plan
Describe the various components of a web site

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