Home >> Courses Catalogue >> ELECTRONIC MARKETING
Course Code: 
MBS 8113
Course Credit Units: 
Semester 1
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 

This course addresses how electronic marketing is changing the dynamics of commerce, including how firms determine where and how to use the Internet for such things as customer relations management, retailing, branding, and business-to-business commerce.

Learning Outcomes: 

Upon completion of this course, students will be able to complete the following key tasks:

  • Demonstrate an understanding of the core concepts of electronic marketing for consumers, organizations and society
  • Identify the implications of electronic marketing for different business sectors
  • Identify barriers to the growth of e-business
  • Develop a personal and organizational e-marketing plan
  • Describe the various components of a web site


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