Fundamentals of Business Administration

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Course Code: 
OGS 2106
Course Credit Units: 
Semester 1
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 
  1. Introduction to Business
  2. Issues and Business trends
  3. World business economic systems
  4. The importance of economics to business
  5. Business formation and forms of ownership
  6. Sole proprietor, partnership, Corporations, Corporate expansion
  7. Mergers, Take over
  8. Reasons for business; key functions of business, product development and pricing, product differentiation product strategy and product life cycle.
  9. Promotion and market research
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