GLOBAL MARKETING | Makerere University Courses

Course Code:

MBS 8213

Course Credit Units:

4

Semester:

Semester 2

Year of Study:

Year 2

Undergraduate or Graduate Level:

Graduate Level

Academic Programs:

Master Of Business Administration

College:

College of Business and Management Sciences

School:

School of Business

Department:

Accounting and Finance

Course Discipline:

Marketing

Course Description & Objectives:

This course is designed to provide the student with an overview of the international marketing arena. The course deals with all aspects of marketing from an international perspective and prepares students to deal with foreign competitive situations and international opportunities. It offers practical hands-on exposure to marketing challenges faced by Global companies. Objectives:

The goal of this course is to introduce students to international marketing and to the dynamic and competitive nature of trade in global countries.
They will learn global marketing strategies and will be able to describe the international marketing process.

Learning Outcomes:

Upon completion of this course, students should be able to:

Apply the key terms, definitions, and concepts used in marketing with global perspective.
Compare the value of developing global awareness vs. a local perspective in marketing.
Evaluate different cultural, political, and legal environments influencing global trade.
Explain the impact of global and regional influences on products and services for consumers and businesses.
Apply basic globally-oriented marketing strategies (total product concept, pricing, place, and promotion).
Develop creative global market entry strategies.