Home >> Courses Catalogue >> INTERNATIONAL MARKETING
Course Code: 
COX 4219
Course Credit Units: 
Semester 2
Year of Study: 
Year 4
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Description & Objectives: 

The course is designed to provide students with the ability to understand international marketing management operations. Students will study issues on economic integration and regional groupings, export procedures and documentation, barriers to international trade and identification of international marketing strategies.                                                                                                                                                                                                                                                           Objectives or Aims:The course will help the students to achieve the following objectives:

  • Understand international marketing management operations
  • Identify international markets
  • Learn how to develop international marketing plan.
Learning Outcomes: 

Students should be able to

  • Discuss different international marketing operations
  • Develop international marketing plans.
international marketing
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