INTRODUCTION TO ELECTRONIC MEDIA | Makerere University Courses

This course examines the electronic media landscape historically and conceptually. Students learn about: the technological and political-economic environments of the electronic media globally and nationally; the nature and significance of different forms of broadcasting (public, state, private/commercial, community); the structure and organization of the broadcasting industry and institutions; basic policy and regulatory issues in broadcasting; and issues that define the electronic media and its future; brief history and evolution of radio, TV, and Internet; chronology of important events/developments in broadcast trends, their social impacts, and how the sector is evolving to meet future

Learning Outcomes:

By the end of the course students will be able to:

economic, technological and regulatory t Identify different forms of modern day electronic media.
Discuss key characteristics of the electronic media as contrasted with their print counterparts.
Distinguish between different models of broadcast ownership and control.
Discuss the implications of different modes of broadcast ownership and control for the media-democracy relationship.
Discuss the trends in the electronic media sector and their impact on society locally and globally

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