Mass Communication Theory

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Course Code: 
MAJC 7111
Course Credit Units: 
3
Semester: 
Semester 1
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Graduate Level
Academic Programs: 
Master Of Arts In Journalism & Communication
College: 
College of Humanities and Social Sciences
School: 
School of Health Sciences
Department: 
Journalism and Communicaion
Course Discipline: 
Communication.
Course Description & Objectives: 

To introduce students to the key concepts, models and theories used in past and current mass communication research; To explore how theories and models are constructed and tested, and critique existing mass communication theories. 

Learning Outcomes: 
  1. To introduce students to the key concepts, models and theories used in past and current mass communication research; To explore how theories and models are constructed and tested, and critique existing mass communication theories. 
  2. Analysis of core theories of communication, with particular focus on mass communication; processes and functions of Communication; models to explain the communication process; definitions and concepts of the mass media. 
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