The course is an introduction to the field of organizational and corporate communications. Students learn about: basic terms, concepts and theoretical perspectives used to examine communication in organizational contexts, the management of corporate bodies, Brand management, corporate and organizational identity, Corporate Reputation, use of media and communication technologies in corporate communication; communication behavior and networks within organizations
By the end of the course, the student should be able to1. Develop solutions to specific problems in organizational communication.2. Demonstrate effective communication skills in at least two settings, including organizational, small group or electronically mediated;3. Recognize business trends transforming the work environment and understand how change comes about in organizations;4. Apply communication concepts to business and management practices
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 JCO 4108 ORGANIZATIONAL AND CORPORATE COMMUNICATION.docx | 51.3 KB |