This course explores the essentials of media management by looking at its economic, social, cultural, and policy contexts. It examines the structure of media organizations and applies key management concepts and theories to their operations.
By the end of the course, the learner should be able to:1. Appreciate the challenges in managing media organization2. Analyze critical media management issues3. Understand the setting in which media organizations are managed4. Apply the general principles of management to the management of media organizations.
| Attachment | Size |
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 JCO 4203 PRINCIPLES OF MEDIA MANAGEMENT.docx | 45.04 KB |