Public Relations

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Course Code: 
OGS 3204
Course Credit Units: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 
  1. Introduction,
  2. Nature and scope of Public Relations definition, function, areas of application among other organizational functions,
  3. Modes of practice and different types of publics.
  4. Public relations among workers, visiting public and relevant agencies.
  5. Media relations - news story, feature articles, special supplements, news release, news conference, and publications in various media. 
  6. Psychological and sociological aspects of Public Relations.
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