PUBLIC RELATIONS WRITING AND PRODUCTION | Makerere University Courses

Course Code:

JCO 4204

Course Credit Units:

Semester:

Semester 2

Year of Study:

Year 4

Undergraduate or Graduate Level:

Undergraduate Level

College:

College of Humanities and Social Sciences

School:

School of Languages and Communication

Department:

Journalism and Communication

Course Discipline:

communication

Course Description & Objectives:

This is an intensive writing course focusing on researching and writing materials in support of the public relations function. It explores the different formats and styles used by public relations professionals and leads students through the various stages of writing, editing, and designing materials used in public relations practice.

Learning Outcomes:

By the end of the course, the student will:1. Be able to write with versatility.2. Be able to write strategically relevant and professionally executed messages.3. Be able to adapt messages to multiple publics.

File Attachments:

Attachment	Size
JCO 4204 PUBLIC RELATIONS WRITING AND PRODUCTION.docx	48.27 KB