Course Description & Objectives:
- The aim of the course is to provide general training in Mass Communication Research by acquainting students with fundamental knowledge in philosophy, theory, techniques and principles of research in the media.
- Communication Research Methods is designed to promote students' understanding of the quantitative and qualitative methods useful for the investigation of communication processes and effect. The course will cover concepts and techniques used in research design, data analysis, reporting and critically evaluating research. Our task in this course is to gain a better understanding of research methods used in communication by achieving the course objectives
MCO 2104.doc