Home >> Courses Catalogue >> RETAIL MARKETING MANAGEMENT
Course Code: 
BAM 3104
Course Credit Units: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Description & Objectives: 

The course is designed to provide students with the ability to understand basic concepts of retail marketing management which include; growing relevancy of retail institutions and resolving conflicts among channel members. The course will also orient students to retail operation strategies Course Objectives The course will help the students to achieve the following objectives:

  • Understand the growing relevancy of retail institutions
  • Learn how conflicts among channel members can be resolved
  • Learn how retail operation strategies can be developed.
Learning Outcomes: 

At the end of the course, students should be able to:

  • Describe the relevancy of retail institutions
  • Manage conflicts among channel members
  • Develop retail marketing operations strategies
retail marketing
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