RETAIL MARKETING MANAGEMENT | Makerere University Courses

Course Code:

COX 4134

Course Credit Units:

3

Semester:

Semester 1

Year of Study:

Year 4

Undergraduate or Graduate Level:

Undergraduate Level

Academic Programs:

Bachelor Of Commerce External

College:

College of Business and Management Sciences

School:

School of Business

Course Description & Objectives:

The course is designed to provide students with the ability to understand basic concepts of retail marketing management which include; growing relevancy of retail institutions and resolving conflicts among channel members. The course will also orient students to retail operation strategies. Objectives or Aims:The course will help the students to achieve the following objectives:

Understand the growing relevancy of retail institutions
Learn how conflicts among channel members can be resolved
Learn how retail operation strategies can be developed.

Learning Outcomes:

Students should be able to;

Describe the relevancy of retail institutions
Manage conflicts among channel members
Develop retail operations strategies.