Home >> Courses Catalogue >> RETAIL MARKETING MANAGEMENT
Course Code: 
COX 4134
Course Credit Units: 
Semester 1
Year of Study: 
Year 4
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Description & Objectives: 

The course is designed to provide students with the ability to understand basic concepts of retail marketing management which include; growing relevancy of retail institutions and resolving conflicts among channel members. The course will also orient students to retail operation strategies.                                                                                                                                                                                                                                                                            Objectives or Aims:The course will help the students to achieve the following objectives:

  • Understand the growing relevancy of retail institutions
  • Learn how conflicts among channel members can be resolved
  • Learn how retail operation strategies can be developed.


Learning Outcomes: 

Students should be able to;

  • Describe the relevancy of retail institutions
  • Manage conflicts among channel members
  • Develop retail operations strategies.
retail marketing
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