Home >> Courses Catalogue >> SERVICES MARKETING
Course Code: 
BAM 3105
Course Credit Units: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Description & Objectives: 

The course is designed to provide students with the ability to understand basic service marketing concepts. The course will handle issues like nature of marketing services and service marketing mix. Students will also learn how to assess consumer behavior in services and determine service expectations and operations Course Objectives The course will help the students to achieve the following objectives:

  • Understand the unique nature of services
  • To explain service marketing mix
  • Explain consumer behavior in services
  • Understand service expectations and perceptions.
Learning Outcomes: 

At the end of the course, students should be able to:

  • Evaluate the unique nature of services
  • Discuss service marketing mix
  • Describe consumer behavior in services
  • Determine service expectations and perceptions
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