SOCIAL AND BEHAVIOUR CHANGE COMMUNICATION | Makerere University Courses

Course Code:

JCO 3201

Course Credit Units:

Semester:

Semester 2

Year of Study:

Year 3

Undergraduate or Graduate Level:

Undergraduate Level

College:

College of Humanities and Social Sciences

School:

School of Languages and Communication

Department:

Journalism and Communication

Course Discipline:

communication

Course Description & Objectives:

The course examines the major theories, models, and frameworks for planned/strategic communication and their application in the conception, design, implementation, and evaluation of communication-based programmes and interventions. Students learn in greater depth about the various approaches to social and behavioral change and the use of strategic communication to address development challenges in areas such as health, population, science, environment, agriculture, livelihood, gender, and conflic

Learning Outcomes:

By the end of the course the student will be able to:1. Understand the major theories, models and frameworks for planned/strategic communication.2. Identify which theories, models, and frameworks are applicable to particular situations and communication problems

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