STRATEGIC MANAGEMENT | Makerere University Courses

Course Code:

EMB 7203

Course Credit Units:

4

Semester:

Semester 2

Year of Study:

Year 1

Undergraduate or Graduate Level:

Graduate Level

Academic Programs:

Executive Master of Business Admnistration

College:

College of Business and Management Sciences

School:

School of Business

Department:

Marketing and Management

Course Discipline:

management

Course Description & Objectives:

This course focuses on the strategic challenges confronting organisations that compete in the global economy. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration. Students learn about corporate and business planning and the implementation of organizational change through structures, systems and people. Strategic Management is about running the total business enterprise. It seeks to understand the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans for getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully. Objective:

To enhance participant’s ability to integrate the different functional areas of business (e.g. accounting, finance, human resources, information systems, marketing, operations management, etc.) into a cohesive corporate strategy.

Learning Outcomes:

Learning Objectives

To provide an integrative framework that will allow students to synthesize knowledge from other business courses into a comprehensive understanding of competitive advantage.
To provide a basic understanding of the nature and dynamics of the strategy formulation and implementation processes as they occur in complex organizations.
To encourage students to think critically and strategically.
To develop the ability to identify strategic issues and design appropriate courses of action.