Advertising Design 2

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Course Code: 
IFA 3213
Course Credit Units: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 

Applying Design Theory and Methodology.  This course explores, through visual images, the potential aesthetics and communication exemplified in word visual, community, corporate design and image-type-layout relationships. Design strategies, commissions and work follow up, work positioning and customer service through Research projects (Prerequisite IFA2216)

Learning Outcomes: 

On successful completion of the course, students should be able to:

  • Interpret target audiences when designing advertisements
  • Properly utilize the sequence of layouts stages-thumbnails, roughs, comprehensives and final renditions.
  • Demonstrate a practical knowledge of design fundamentals, inclusive of the elements and principles of design.
  • Utilize the vocabulary and language associated with graphic/advertising design.
  • Critically evaluate examples of graphic, hypermedia and multimedia design, including self assessment.
  • Recognize the relationship between traditional design media and digital media.
  • Create design solutions for specific print media and hypermedia/multimedia problems
  • Demonstrate a fundamental knowledge of trends in print and digital media in advertising.
  • Discus production methodology cogently with print shops.
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