Advertising Design 2 | Makerere University Courses

Course Code:

IFA 3213

Course Credit Units:

Semester:

Semester 2

Year of Study:

Year 3

Undergraduate or Graduate Level:

Undergraduate Level

College:

College of Engineering, Design, Art and Technology

School:

Margaret Trowell School of Industrial and Fine Arts

Department:

Industrial Art and Design

Course Discipline:

Art

Course Description & Objectives:

Applying Design Theory and Methodology. This course explores, through visual images, the potential aesthetics and communication exemplified in word visual, community, corporate design and image-type-layout relationships. Design strategies, commissions and work follow up, work positioning and customer service through Research projects (Prerequisite IFA2216)

Learning Outcomes:

On successful completion of the course, students should be able to:

Interpret target audiences when designing advertisements
Properly utilize the sequence of layouts stages-thumbnails, roughs, comprehensives and final renditions.
Demonstrate a practical knowledge of design fundamentals, inclusive of the elements and principles of design.
Utilize the vocabulary and language associated with graphic/advertising design.
Critically evaluate examples of graphic, hypermedia and multimedia design, including self assessment.
Recognize the relationship between traditional design media and digital media.
Create design solutions for specific print media and hypermedia/multimedia problems
Demonstrate a fundamental knowledge of trends in print and digital media in advertising.
Discus production methodology cogently with print shops.

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