Home >> Courses Catalogue >> CONSUMER BEHAVIOR
Course Venue:

Large Lecture Room 3

Senate Building
Senate House Large Lecture Room 3
College of Humanities and Social Sciences
Course Code: 
IOP 3105
Course Credit Units: 
Semester 1
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 

Competitive advantage is becoming a serious issue for companies.  Companies have to compete in the market place and competitive companies will be the ones to survive.  Psychology comes in to help companies compete by boosting company sales.  This entails understanding of causes of the behavior of people while in the market place, including an understanding of how consumers make decisions. 

Consumer Behavior
File Attachments:
File IOP 3105 CONSUMER BEHAVIOR.docx17.27 KB samba porno porno gratis x