An introduction to entrepreneurship and its application to new ventures as well as to existing small businesses. Examines venture start-up, growth and harvesting as part of the venture life cycle. Other areas examined include creativity and entrepreneurship. Study the interplay of business and society in the context of business development in Uganda and contemporary business practice. Formulation of a business plan, role of market research, legal aspects, budgets and sources of finance. Evaluation of the business environment, infrastructure, market conditions, competition ‘incentives’ price structure and cultural values.
