INTRODUCTION TO ADVERTISING

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Course Code: 
CSK 2212
Course Credit Units: 
4
Semester: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Bachelor of Arts with Communication Skills
College: 
College of Humanities and Social Sciences
School: 
School of Languages and Communication
Department: 
LinguisticsEnglish language and communication skills
Course Discipline: 
Communication Skills
Course Description & Objectives: 

This course is designed as a comprehensive introduction to the principles and practices of advertising. The role of persuasive communication tools is stressed.

Learning Outcomes: 

At the end of the course, students should be able to:

  • Demonstrate a basic understanding of advertising industry and the basic principles that guide its practitioners
  • Define, discuss, apply basic communication theories and concepts for commercial advertising purposes
  • Identify and discuss briefly the basic structure of an advertising agency and how each functional department agency and how each functional department contributes to the final communication piece (e.g. research strategy, media creativity, production and account management)
INTRODUCTION TO ADVERTISING
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