INTRODUCTION TO PUBLIC RELATIONS

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Course Code: 
CSK 2112
Course Credit Units: 
4
Semester: 
Semester 1
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Bachelor of Arts with Communication Skills
College: 
College of Humanities and Social Sciences
School: 
School of Languages and Communication
Department: 
LinguisticsEnglish language and communication skills
Course Discipline: 
Communication Skills
Course Description & Objectives: 

This introductory course, designed for career changers and those new to public relations, details the ideas, skills, and principles that underlie the public relations craft.

Learning Outcomes: 

By the end of the course students should be able to:

  • Define Public Relations in its entirety and apply it
  • Understand the role of public relations
  • Use public relations tools, techniques, tactics and methods
INTRODUCTION TO PUBLIC RELATIONS
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