Introduction to Public Relations

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Course Code: 
MCO 2202
Course Credit Units: 
4
Semester: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 
  1. The course introduces students to the concept of public relations and role of Public Relations in organizations and society. The course also addresses work situations and obligations of the public relations practitioner.
  2. This course is intended to introduce students to the public relations profession, its origins and the Public Relations industry. At the end of the course, the student should have a firm grasp of what Public Relations is, how it has evolved and its role in organizations and society.
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