Marketing 1

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Course Code: 
IFA 2104
Course Credit Units: 
Semester 1
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 

This course gives an introduction to the basic principles of marketing; the marketing environment, identification of target markets and development of marketing mix programs.  An introduction to principles of market research and their application, methods of marketing research, and information systems, consumer behaviour and relationship of marketing management to specialized marketing areas. It examines the functions, institutions and methods of marketing goods and services in relation to the total economic structure and the importance of a consumer. This course is meant to enhance not only the studio practice courses but is closely linked to Business Administration offered in year one and art exhibition and portfolio assembling in year three. In a nutshell, it is about learning the practicalities of getting art to audiences.

Learning Outcomes: 

By the end of this course students will be able to describe the arts industry, evaluate its market environment, construct marketing information systems, interpret research data, and create responses. 

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