MARKETING CHANNELS | Makerere University Courses

Course Code:

COX 4116

Course Credit Units:

3

Semester:

Semester 1

Year of Study:

Year 4

Undergraduate or Graduate Level:

Undergraduate Level

Academic Programs:

Bachelor Of Commerce External

College:

College of Business and Management Sciences

School:

School of Business

Course Description & Objectives:

The course provides students with a foundation in channels management, with a specific emphasis on direct marketing technique and electronic commerce. Objectives:

understanding the fundamental concepts in channel management,
examine distribution fits into the total marketing picture,
appreciate how to use distribution channels as a strategic tool,
To design an effective electronic commerce distribution strategy.

Learning Outcomes:

At the end of this course, students should be able to;

comprehend the fundamental concepts in channel management,
know how distribution fits into the total marketing picture,
use distribution channels as a strategic tool,
recognize why electronic commerce is getting increasing attention as a channel option,
to design an effective electronic commerce distribution strategy.