MARKETING COMMUNICATION

This course is designed to provide an insight to all aspects of marketing communication, including strategies for communication, processes of exchange, communication theory, marketing communication mix, understanding how customers process information, ethics in marketing communication, internal marketing communications, communication financial resources, environmental influence on marketing communication, marketing communication across borders, It provides an understanding of the theories inter-organizational relationships, the communication industry, marketing communication strategies and planning,, and a practical application in the context of the marketing communication cycle processes of research, planning, organization, implementation and control.                                                                                                                                                                                                                                                      Course objectives:

• To appreciate the complexity of the environmental context and its impact on  marketing communication
• To introduce the fundamental issues concerning net works
• To provide an introduction to the communication industry (media, clients, agencies and support organization)
• To introduce and explore the nature of branding
• To consider the development of communication across boarders.