This course introduces students to the application of social and humanistic research methods in journalism, media, and communication contexts. Students learn about: the history of research in journalism, media, and communication; key research paradigms; common research methods in journalism, media, and communication; using theory to guide research; and current debates in journalism, media, and communication research.
On successfully completing this course the student will:1. Understand the role of theory in media and communication research;2. Be able to conceive a researchable idea and to formulate a meaningful research topic;3. Know the differences between qualitative and quantitative research;4. Be able to develop answerable research questions and hypotheses;5. Be able to implement simple study designs for qualitative and quantitative research;6. Know the elements and contents of a research proposal;7. Demonstrate the ability to write academically following the basic rules and conventions of scholarly communication.
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 JCO 3101 MEDIA AND COMMUNICATION RESEARCH METHODS.docx | 46.71 KB |