Media Management

Theory and practice of management; management roles, functions and activities in the media; structure and organization of the media industry; theoretical framework for planning; media marketing strategies for circulation and advertising; media image and promotion; exploration of the business environment and problems media companies face; resources and managerial functions required to produce media content; media firms in the global market; selling the media; legal matters in media management; social responsibility and ethics of media managers; basic accounting principles; consultancy skills in communication and media.