Media Management

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Course Code: 
GDMC 6201
Course Credit Units: 
Semester 2
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 

Theory and practice of management; management roles, functions and activities in the media; structure and organization of the media industry; theoretical framework for planning; media marketing strategies for circulation and advertising; media image and promotion; exploration of the business environment and problems media companies face; resources and managerial functions required to produce media content; media firms in the global market; selling the media; legal matters in media management; social responsibility and ethics of media managers; basic accounting principles; consultancy skills in communication and media.

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