The Political Economy of Commodity Marketing

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Course Code: 
DES 3208
Course Credit Units: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 
  • Marketing theories and policies
  • Marketing management; ethics; analysis of marketing opportunities, selecting target markets, developing the marketing mix and managing the marketing effort.
  • Commodity marketing during the colonial and post-colonial periods; International commodity markets, commodity prices and terms of trade.
  • State monopoly and marketing institutions - Marketing Boards and Co-operatives (Class, power and gender relations in marketing institutions);
  • Structural Adjustment/market liberalization and commodity marketing; Parallel commodity marketing systems


Commodity Marketing
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