Course Description & Objectives:
- Marketing theories and policies
- Marketing management; ethics; analysis of marketing opportunities, selecting target markets, developing the marketing mix and managing the marketing effort.
- Commodity marketing during the colonial and post-colonial periods; International commodity markets, commodity prices and terms of trade.
- State monopoly and marketing institutions - Marketing Boards and Co-operatives (Class, power and gender relations in marketing institutions);
- Structural Adjustment/market liberalization and commodity marketing; Parallel commodity marketing systems
DES 3208.doc