Public Relations Practice

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Course Code: 
GDMC 6204
Course Credit Units: 
Semester 2
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Graduate Level
Course Discipline: 
Course Description & Objectives: 

The course emphasizes Principles and practice of Public relations; ethics and public relations practice; planning and executing public relations programs; career opportunities; public relations services and production; production of public relations media focusing on news releases, features, pamphlets, brochures, financial statements, management reports, scripts; publicity campaigns, advertising design and strategies; research and writing for public relations.

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