Course Description & Objectives:
- Understanding the tourist (types of scales, scaling techniques, etc).
- Segmentation of the tourism market (issues in segmentation, a priori segmentation, factor-cluster segmentation, etc).
- Forecasting tourism demand and market trends (forecasting models, trend extrapolation, gravity model, probabilistic models, etc).
- Selecting a site for tourism development (location theory, inductive reasoning, etc).
- Defining and describing tourism regions (definition and goals of regionalization, analysis of tourism regions basing on standard distance, compact index, connectivity index, nearest neighbor techniques, etc).
- Shadow prices and non-market valuation in tourism.
- Tourism impacts and evaluation techniques (cost-benefit analysis, use indicators for sustainable tourism, etc)
TOU 2203.doc