THE VIABILITY AND IMPACT OF COMMUNICATION

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Course Code: 
CSK 3205
Course Credit Units: 
5
Semester: 
Semester 2
Year of Study: 
Year 3
Undergraduate or Graduate Level: 
Undergraduate Level
Course Discipline: 
Course Description & Objectives: 

This course teaches the fundamental thinking skills necessary for critical evaluation of research based arguments, especially those based on quantitative information.

Learning Outcomes: 

By the end of the course students should be able to:

  • Determine the viability and impact of a communication
  • Select channels for appropriate impact and success in communication
  • Conduct strategic  communication research
THE VIABILITY AND IMPACT OF COMMUNICATION
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