Lower Block 2

Among the topics to be covered by this course will include definition, history, goals and scope of archaeology. The course will also introduce students to the concepts, nature of data, as well as the significance and relevance of the discipline to the modern world. This course is pertinent for beginners in Archaeological and Heritage Studies.  

This course examines the concepts and strategies relevant to integrated marketing communication. It demonstrates how public relations, marketing, and advertising contribute to marketing efforts and sound communications decisions.  

The course focuses on understanding how public relations work in the real world. It provides the core skills needed to research, plan, implement, and manage a public relations programme/campaign to a professional standard