This course examines the concepts and strategies relevant to integrated marketing communication. It demonstrates how public relations, marketing, and advertising contribute to marketing efforts and sound communications decisions.
By the end of the course, the learner should be:1. Able to explain the nature of integrated marketing communication and its key components.2. Familiar with the skills to design and evaluate effective integrated marketing communications campaigns.3. Able to develop an integrated marketing communication campaign plan based on marketing principles, concepts and practices within the organization.
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 JCO 4109 INTEGRATED MARKETING COMMUNICATION.docx | 43.36 KB |