The course is an introduction to the field of communication. Students learn about: the development of communication research; the communication process and functions; communication theories and models; the nature, uses, and effects of communication; the application of communication in a variety of professional and practical contexts such as public relations, corporate communications, public affairs, advertising, marketing communication, social marketing, and advocacy
By the end of the course, the learner should be able to:1. Explain key concepts in the study and practice of journalism2. Trace the theoretical and historical origins and contexts of the study ofMass Communication3. Assess the relevance of a variety of theories and models for local application4. Distinguish between the practice of Journalism and Communication5. Discuss the elements of communication and how they relate to media/communication practice and to society;6. Demonstrate an awareness of aspects of the future of communication based on their understanding of current trends in the field.
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