Course Description & Objectives:
- The principles and place of public relations;
- public relations practitioners and public relations skills;
- the role of public relations in marketing; the need for and the role of public relations in tourism (tourism as a public relations discipline).
- Public relations and planning and management of tourism, leisure and recreation projects and activities;
- the role of public relations in projecting company/product reputation and goodwill;
- Managing cooperate reputation and goodwill.
TOU 2207.doc