Public Relations

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Course Code: 
TOU 2207
Course Credit Units: 
Semester 2
Year of Study: 
Year 2
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 
  1. The principles and place of public relations;
  2. public relations practitioners and public relations skills;
  3. the role of public relations in marketing; the need for and the role of public relations in tourism (tourism as a public relations discipline).
  4. Public relations and planning and management of tourism, leisure and recreation projects and activities;
  5. the role of public relations in projecting company/product reputation and goodwill;
  6. Managing cooperate reputation and goodwill.
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