Course Description & Objectives:
- Tourism Demand; the nature of demand, products and buyer objectives in tourism,
- Types of variable, influencing and containing tourism demand,
- Levels of choice in travel and tourism demand,
- Constraints on tourism demand, levels of choice in travel and tourism demand,
- Constraints on tourism demand, Income price effects,
- Other special variables in tourism demand.
- Supply of Travel and Tourism Products; the decision to supply,
- Time frames in tourism supply, production functions and inputs,
- Costs and supply in tourism,
- Pricing,
- Elasticity of supply,
- Controls on supply; equilibrium in tourism markets.
- Tourist Motivation and Behaviour; the tourist needs and wants,
- General and Specific motivations, Motivation and facilitators.
- The Structure and Organization of the Travel and Tourism Industry; Structure and Role of public Sector in Tourism.
TOU 1201.doc