Tourism Business Operations

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Course Code: 
TOU 1201
Course Credit Units: 
Semester 2
Year of Study: 
Year 1
Undergraduate or Graduate Level: 
Undergraduate Level
Academic Programs: 
Course Discipline: 
Course Description & Objectives: 
  1. Tourism Demand; the nature of demand, products and buyer objectives in tourism,
  2. Types of variable, influencing and containing tourism demand,
  3. Levels of choice in travel and tourism demand,
  4. Constraints on tourism demand, levels of choice in travel and tourism demand,
  5.  Constraints on tourism demand, Income price effects,
  6. Other special variables in tourism demand.
  7. Supply of Travel and Tourism Products; the decision to supply,
  8.  Time frames in tourism supply, production functions and inputs,
  9. Costs and supply in tourism,
  10. Pricing,
  11. Elasticity of supply,
  12. Controls on supply; equilibrium in tourism markets.
  13. Tourist Motivation and Behaviour; the tourist needs and wants,
  14.  General and Specific motivations, Motivation and facilitators.
  15.  The Structure and Organization of the Travel and Tourism Industry; Structure and Role of public Sector in Tourism. 
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